DIGBY TURNS ENGLISH SPARKLING WINE INTO A GLOBAL PRESTIGE CATEGORY

DIGBY TURNS ENGLISH SPARKLING WINE INTO A GLOBAL PRESTIGE CATEGORY

In just four years since the launch of Digby Fine English, its unique approach to producing English sparkling wines has made Digby a trailblazer. It is now the fastest growing exporter of prestige English sparkling wines. and has helped transform English fizz into an internationally desirable prestige category. As England’s first negociant, Digby builds long-term relationships with growers and skillfully blends across counties and soiltypes. This adventurous approach and a confident focus to sell this maverick Englishness to a global market, have made Digby one of the most innovative luxury wine brands. With numerous golden awards across the range, Digby Fine English  has won listings for its signature Digby Fine English 2010 Vintage Brut and other styles in the USA, Japan, Hong Kong and Australia.

Trevor Clough, co-founder and head blender of Digby Fine English, adds, “The USA, Hong Kong and Japan are thirsty for English sparkling wine. The US market for English wine could grow larger than the UK one. We just launched Digby in California which has its own buoyant local market for sparkling wines, and consumers are demanding quality. Currently, we now have more Michelin stars in our listings in the USA than in the UK. We are nearing 50 percent of our sales being export. These markets have helped grow the Digby brand significantly, and we are proud it is recognized as an ambassador of English winemaking.”

Digby’s UK sales are being established strongly via a surge in prestige listings. Working with Armit, Digby is now available by the glass in more and more London hotspots, making the brand a more accessible luxury. Venues include:
28-50 wine bars, HakkasanHKKTemper , Hawksmoor Borough. Venues beyond the capital include Dorchester Collection Coworth ParkThe SlaughtersManor House, Cotswolds; Hawkyns, Old Amersham; Hurley House, Hurley; Hearth ofthe Ram, Ramsbottom.

From the US, Australia, Hong Kong to Japan.
Digby launched in California in June 2017 with the highly prestigious distributor Martine’s Wines. Most recently in Chicago, Spiaggia, the two Michelin starred restaurant serves Digby Leander Pink NV Brut as the opening wine in its tasting menu; and YellowstoneClub, the world’s only private ski and golf community in Big Sky, Montana. Digby is also the first English sparkling wine to be listed at Alinea in Chicago (three Michelin stars, one of the World’s 50 Best Restaurants). Other North American listings include the ultimate luxury venue, The Island House in The Bahamas, Tail Up Goat in Washington DC (one Michelin star), Acadia in Chicago (two Michelin stars).

Trevor Clough, co-founder and blender of Digby Fine English refines his experience in exporting with numerous trips to key cities. He has hosted numerous presentations to trade and consumers, along with export partner, Red Johnson’s British Bottle Company and local distribution partners. He identifies aspects of his wines and the popularity of different Digby styles which he believes reflects a ‘national palate’ in certain export markets.

Japan – Digby 2010 Vintage Brut: pristine, restrained elegance.

UK – Digby Leander Pink NV Brut: quaffable, energetic elegance.

USA – Digby Non Vintage Brut: supple, vivacious elegance.

Hong Kong – Digby 2009 Vintage Rosé: masculine, rich elegance.