Digby Fine English is proud to announce that it has continued its successful relationship with British Airways in a new three year contract which is set to start from today, 1st April 2025.
The relationship started in April 2023 as BA’s first ever English Sparkling Wine in Club World, and so a further three years will take Digby to be one of their longest serving partners on board.
British Airways rotates its selection of English Sparkling Wine by the glass every three months. The process starts with a blind tasting where they taste all the submitted wines anonymously and then only the top six are then invited to participate in the commercial proposal, making it a quality-led tender, rather than just financial.
We’re thrilled to say that our Non Vintage Brut and our Leander Pink came first and second in that blind tasting.
Trevor Clough, CEO & Head Blender of Digby, commented: “Time to get travelling for us all on our nation’s flag carrier, with a glass of Digby in hand! I can think of no better incentive to take to the skies, and we are so proud to again be the first wine out of the gate in BA’s new Club World English wine rotation.”
The award winning English Sparkling Wine producer will be pouring its Non Vintage Brut in all Club World cabins for the next three months which equates to roughly 20 000 bottles for the period. Leander Pink is next on rotation in summer 2026 and 2027 with Non Vintage Brut on board again for Christmas 2027. Digby Fine English are the first and only English Producer to have two wines listed for the contract within Club World.
